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GB Maxibasketball and Sterosport Partnership Announcement

GB Maxibasketball is working in partnership with Sterosport, the sports division of Steroplast Healthcare, established to help sports clubs and participants to turn setbacks into comebacks. The GB Maxibasketball performance support team are using Steroplast products for the medical requirements of the squad and their forthcoming participation at the FIMBA European Maxi-Basketball Championships 2022 in Spain. GB Maxibasketball will then progress on to the largest stage at the FIMBA World Championships 2023 in Orlando, USA at the Disney/ ESPN Wide World of Sport Complex.

Andrew Watson, Head of Business Development – Sport at Steroplast Healthcare said,

“It’s fantastic to be able to support GB Maxibasketball with the medical items required for their participation at the European Championships in Spain in 2022. As a nationally recognised programme, GB Maxibasketball have a clear focus on quality and performance, and we’re delighted to be able to support the GB Maxibasketball Physios and medical team with the equipment required to ensure the teams can perform and be prepared for emergencies.”

Sadie Mason MBE, Programme Director, GB Maxibasketball said,

“I am delighted to be working with a company that understands the needs of performance sport and is willing to go that extra mile to ensure that our therapists are well supplied, and that our GB players can be confident that our therapists have the necessary tools to deal with medical emergencies and ongoing maintenance, during what will be a physically challenging 10-day European championship event.  We really appreciate Sterosport coming on board and look forward to working with them over the next few years.”

The GB Maxibasketball teams will be equipped with a range of quality Steroplast first aid and medical products including bandages, dressings, sports tapes, infection control products, airways, splints, emergency equipment and pharmaceutical items.

Mark Dayson MCSP Sport.D, Head of Performance Support, GB Maxibasketball said,

“The partnership between GB Maxibasketball and Sterosport is a very exciting development. The new relationship will enable our team of therapists to utilise all their skills and be fully supplied whilst on National Team duties overseas. It is a significant step forward as we work toward the European Championships next year. We hope the partnership will thrive in the coming years.”

Your team could be the next Sterosport partner team and benefit from discount pricing, personal service and quality medical products developed to the highest standards in healthcare. To find out more and get in touch to discuss how Sterosport could work in partnership with your team, check out our partner team offer page.

For more information, please contact Andrew Watson on 0800 978 8301 or email andrew@sterosport.co.uk.

About GB Maxibasketball

GB Maxibasketball is a high-quality national team’s programme for male and female players aged 35+ to 55+ years of age. It is part of the Basketball England Talent Pathway for players to represent Great Britain.

The programme was originally established towards the end of the 2017/18 basketball season to encourage former female players back into basketball, and to provide the opportunity for some of these players to ultimately represent their country on the international stage.

The GB Maxibasketball programme produced the first ever British basketball teams to compete on a World Maxibasketball stage. Two teams travelled to Espoo, Helsinki – Finland’s capital city – to compete in the 15th FIMBA World Maxibasketball Championships 2019. They represented Great Britain in the 40+ and 50+ competition categories, with their 50+ team achieving a world championship 4th place medal. Nicknamed ‘GB Maxis,’ their success had led to the expansion of the performance element of the programme during 2020 and they now organise male and female teams to compete in World and European Maxibasketball championships.

In December 2020, the GB Maxibasketball programme was recognised by Basketball England for its excellence in providing a performance environment for teams operating at a high level, when it was included in the Basketball England Talent Pathway for elite players. The ‘Talent Pathway’ contains four tiers of progression and showcases the various stages of development for basketball players from the age of eleven through to senior GB representation. For the first time ever, the pathway has been extended to include GB representation at maxibasketball level. Basketball Scotland, Basketball Wales and Basketball Northern Ireland also support the inclusion of its players in this GB programme.

On the domestic front, it is known that a good number of older players stop playing in local leagues because they no longer wish to compete against players that are half-their age and twice their speed! So, GB Maxibasketball partnered with Basketball England to support them with activating the ‘masters’ element of their strategic plan for the game Growing Basketball Together 2018-2024, by ensuring an inclusive approach to basketball for older participants.  They are aware that social master’s basketball groups already exist, but there is also a huge untapped demand in many areas. The GB Maxis programme has helped to significantly raise the profile of master’s basketball in the UK, and regular promotion has already motivated individuals to return to the game and has been the catalyst for existing organisations to develop further opportunities at community level.

About Steroplast Healthcare

Established over two decades ago, Steroplast is today a leading UK wholesaler of pharmaceuticals, distributor of diagnostic equipment and supplier of a comprehensive range of medical disposables. The company’s heritage is built around the medical sector, with a healthcare range of over 1,000 lines, it continues to expand to meet the needs of a diverse customer base. Many of the best-known brands in healthcare work with Steroplast Healthcare, including the British Red Cross who relies on the company as an exclusive supplier. Sterosport was established in early 2019 as a division of the company dedicated to supporting the sports community.

For more information, please contact Andrew Watson on 0800 978 8301 or email andrew@sterosport.co.uk.

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